Keeping An Eye On CTR Helps Maintain Conversion Volume

Go down

Keeping An Eye On CTR Helps Maintain Conversion Volume

Post  royal on Tue Apr 24, 2012 12:46 am

Hi Everybody,
Focusing on conversion rate optimization and neglecting CTR will keep you from scaling up your paid search program. You need to maintain a high traffic volume to maximize the number of conversion opportunities. If you don’t do so, you’ll end up with great conversion rates but low conversion volume overall.

A better way to go about it is to maximize the conversion rate within a certain CTR range, thereby keeping a good rank at a decent cost per click and maintaining traffic volume.

Even excluding the effect of CTR on Quality Score (and thus CPC), it is important to find the right balance between an appealing ad copy which generates lots of clicks, and a more conversion-oriented ad copy which generates fewer clicks at a higher conversion rate. The Quality Score factor makes it even more important to optimize the CTR as it helps mitigate the average cost per click and lowers the cost per acquisition (CPA) as a result.

The best performing ad copies are rarely those with the highest CTR or the highest conversion rates, but typically somewhere in the middle for both metrics. They are appealing without being deceptive or too generic. Best-performing ad copies usually have a strong CTR and an ok conversion rate – as opposed to an ok CTR and a strong conversion rate – because of the Quality Score factor and its consequences on CPC.

_________________
Find Properties to Buy, Rent, Lease in India - infradoctor.com
Hire Drupal & Joomla Web Developer at moonmicrosystem.com/joomla.html
Search Cheapest Travel Packages On- mytravelo.com/how-its-work.html
avatar
royal
Administrator
Administrator

Posts : 2872
Join date : 2010-06-21
Age : 33
Location : Jaipur

http://www.infradoctor.com

Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum