Components of a Good Internet Marketing Strategy

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Components of a Good Internet Marketing Strategy

Post  royal on Wed Sep 28, 2011 6:19 am

Hi Everyone,
Following are some useful components of a good internet marketing strategy :

Search Engine Optimization
A study conducted shows that around 90% of Americans use the Internet daily, with over 2/3rd of purchases being researched on the Internet. Search Engine Optimization (SEO) is a procedure that relates to attracting Internet traffic to your website as much as possible. SEO is crucial for online marketing success of your business. It includes optimizing your website in such a way that your site would be ranked on the initial pages of the search, so that the web users can visit your website for the contents they are in search of. This is done using keyword phrases that the users generally put in the Internet search engines for searching a particular product or service.

Email Marketing Strategy
Another important component of an effective e-marketing strategy is email marketing which is all about sending information of the product and services to the potential customers using email. This is a proven effective method of using online marketing as an efficient tool for business generation. It is also a very good business marketing technique for building good business relations with potential customers, as well as prospective clients.

Online Advertising
Online advertising is a marketing method, that has a very substantial Return On Investment (ROI) value. It consists of placing advertisements of products and services on the company website, sites which are ranking on the first pages of the search engine, and sites which are getting a considerable amount of traffic from Internet users. Internet affiliate marketing is a very good example of online advertising, which relates to paying your company's product advertiser as per the sales generation.

Online Newsletters
You can even think of online newsletters as a decent way to pass on product information for promoting your product and services. Businesses generally issue online newsletters to regular customers for letting them know what new introductory offers are available and which new products are likely to be launched. Unlike email marketing, these online newsletters are issued at regular time intervals.

Media News Rooms
A media news room is a facility on the web that includes most of the company blogs and information which can be accessed by social media. If the company information reaches the social media, it takes no time for the information and news to be transferred to the general public. The information in media news rooms is usually available to journalists and bloggers, who are visitors searching for specific news and facts of the products and not just general information. This is also one of the most effective Internet marketing strategies.

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