How to promote website's popularity?

Once your site is launched, half your battle is won. What lies ahead is the
interesting and challenging part of the game. Learning the basics of HTML,
creating pages etc actually gets boring for some and they leave it at that..
But once you are beyond the basics, life gets better. The next step is
promoting your website. There are various ways to do it.

Press-Release: There are various websites dedicated to press-releases and announcements. You can submit your site briefings to them. What you have to make sure is, that your press release is not a general, ordinary, uninteresting paragraph. In such a case these websites are most likely not to publish it. It has to have a niche, news-value plus useful and interesting content. Make sure of an informative yet interesting headline. Likewise for body copy. There are various websites dedicated to press-releases and announcements. You can submit your site briefings to them. What you have to make sure is, that your press release is not a general, ordinary, interesting paragraph. In such a case these websites are most likely not to publish it. It has to have a niche, news-value plus useful and interesting content Make sure of an informative yet interesting headline. Likewise for body copy.

Link Exchange: Exchaning links with sites of similar/ complementary theme is the single most important and guaranteed technique to attain link popularity and move up in search engines. You must try and link to relevant sites as far as possible. You should also make sure that link pages of your own site are categorized properly and that they do not have more than 25 links on one page.

Writing Articles: Write articles related to your main theme
and post them to articles' directories. There are many websites exclusively
dedicated to articles. You can use articles available on such websites on
your website, which may have been written by webmasters like you and me, and
can post articles which other people can read or reproduce on their sites.
The more people re-print your article on their sites, the better. It gives you the advantage of one way linking. The webmasters who use your articles,
will in reciprocation place your sites link at the bottom of article along
with your name.

You can also promote your websites by hiring professional
companies, who will do all the above and more for you and will charge you a
certain amount for it. Some use software, some claim to do it manually.
Depending on your budget you hire them. There are many more ways in between to promote your sites further which you learn as you proceed. Be sure about one thing, having a website on the net is pointless unless its reaching your target audience. And for it to reach them or have surfers visiting your site, promoting your site is a must.