some important questions to consider:

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some important questions to consider:

Post  Kunal Singh on Thu Mar 10, 2011 4:35 am

* What was the business goal for the video?
* Did the video reach influencers of customers?
* Did the video reach customers?
* Did the video influence behaviors that could result in business outcomes?
* How does the video fit within other social media communications?
* Will there be more than just one video?
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